Jonathan is yet another client that came to me looking for branding that didn’t mirror all of the clichés of his industry. As a Personal Trainer, he did not want his brand to be lost amidst the sea of barbels, kettle bell and body builder silhouettes already flooding the market…and frankly, neither did I!

Essential Elements PT focuses on more than just working out. Jonathan takes a more holistic approach in his personal training and offers his clients a chance to improve their overall well-being, focusing on the three key elements of fitness, nutrition and lifestyle. After some discussion about the workings of his business, it was determined that Essential Elements is about helping clients to understand that small and simple steps can be taken to reach their end goals – it’s simply a science!

From this point, I came up with the tagline “the simple science of a healthy life” and continued the scientific theme through to the imagery where I used icons of beakers filled with 3 different coloured elements. Fitness (red), nutrition (green) and lifestyle (blue). Jonathan had confided to me previously that he was a massive science buff, so the design reflected himself personally as much as his business.