I think that I can safely say that Tami Lloyd, the health coach and beautiful soul behind Best for my Bub, is one of the most vivacious and contagiously positive clients I’ve ever had the pleasure of working with.

A small business owner and very new to the world of branding and design, she came to me looking not only for a basic branding package but also the gentle guidance and support a great designer should offer to help her understand the how’s and why’s of what direction she should take with her new look.

Luckily, she found me!

In a market that’s absolutely saturated in overly complex and underwhelming clipart images of female silhouette logos, the first thing the two of us agreed on was that this logo was to be anything but that!!

Simple and trendy was the name of the game,but just like Tami herself, it was important that Best for my Bub retained an air of fun and affection about it. After all, bringing a baby into the world is a lovely, exciting and vibrant time (there’s a reason they say us ladies “glow” during pregnancy); and that’s what this brand is all about!

Rather than taking the cliche path of soft, pastel palettes that are so often associated with baby and pregnancy businesses, I mixed it up a bit by instead using bright bursts of neon colour (pink, blue and green) as a visual feature. Not only does this better suit Tami’s personal style of teaching, it does exactly what a good brand should do and lets her target market know exactly what kind of vibe to expect!

Using a gorgeous, modern, hand-drawn looking font combo and pairing it up with a subtle belly-bump illustration (not a clipart woman in sight!), we hit the brief simply and easily – ticking all the boxes and proving that when it comes to awesome branding, less really is more!