Graham Cahill, the photographer behind EcoMuse Images, came to me with an existing logo that he liked, but was looking to update and add a bit of character to. The text part of this design was already in use on much of Graham’s work so it was important for him to keep using it; however the logo itself didn’t really allude to what EcoMuse is all about. It needed something more.
As Graham’s work is predominately nature-based (namely Australian bushland) he really wanted that to be an obvious feature in the design. Playing off the stark black, sharp, modern lines of the camera shutter against the more subdued colours and organic shapes of the gum leaves this design, I think we managed to hit the target. It is, quite literally, all about “capturing nature“.
To say that Graham liked his new logo would be a mild understatement…he actually got a tattoo of it on himself! Now that’s a true compliment to my work. Thanks Graham! I’m humbled.
Below. Logo Before (left) and After (right)